Semester Project 2
Brief
Design a logo and brand touchpoints for a public awareness campaign of your choice.
Solution
Campaign name:
Logo:
Think twice.
The design feautres a stylized “T” and a hand icon, symbolizing the emotional distance created when we prioritize screens over human connection. The black and white color palette was chosen for maximum flexibility and contrast across various touchpoints.
Posters:
Designed to be bold, relatable, and visually striking — combining facts and playful visual elements to resonate with Gen Z and start conversations around digital habits.
